Reuben Reuel started DEMESTIK by Reuben Reuel with a request from the women he grew up with: “If you make it big, make clothes all types of women can wear.”

He took that note to heart and creates custom fashion pieces that flatter the silhouette of many shapes of women – and he’s doing it as an inaugural member of the St. Louis Fashion Fund’s program. Now, Reuel and his fellow designers are putting St. Louis fashion on the map.