A new effort is underway to attract businesses to the St. Louis metropolitan region. Steve Johnson is the CEO of a new organization called Alliance STL, a private sector group with a goal of presenting a positive and cohesive message about St. Louis to businesses seeking to expand. Johnson and his team work with corporate clients to educate them about the region’s highly qualified workforce and many cultural amenities.  HEC Media’s President Dennis Riggs conducted the in-depth interview with Steve Johnson.